The best way to Compare multiple Ideas: Pair Comparison or Preference Matrix
Ideas are the productivity of creativity and implementing ideas is called innovation so before innovation comparing ideas is very critical in the digital transformation journey. In the design thinking process, the Idea or Ideate phase is an important and crucial step. The team develops several ideas for problem-solving or innovation using various available creative processes and principles. When we have a list of various ideas for a solving problem or an innovation then it is very difficult to make a decision to chose one idea that best fit without using a scientific method or practice. There are various methods for idea comparison and validation are available. The pair comparison method or Preference matrix is one of the simplest methods and best for comparing the ideas and then making decision based on the total score and ranking. If many ideas exist, it is recommended to first select the idea using the pair comparison method in a preference matrix. All ideas are compared in pairs