The best way to Compare multiple Ideas: Pair Comparison or Preference Matrix

 


Ideas are the productivity of creativity and implementing ideas is called innovation so before innovation comparing ideas is very critical in the digital transformation journey.

In the design thinking process, the Idea or Ideate phase is an important and crucial step. The team develops several ideas for problem-solving or innovation using various available creative processes and principles.

When we have a list of various ideas for a solving problem or an innovation then it is very difficult to make a decision to chose one idea that best fit without using a scientific method or practice. 

There are various methods for idea comparison and validation are available. The pair comparison method or Preference matrix is one of the simplest methods and best for comparing the ideas and then making decision based on the total score and ranking.

If many ideas exist, it is recommended to first select the idea using the pair comparison method in a preference matrix. All ideas are compared in pairs, each idea is compared with each other. 

The better idea is entered in the respective fields with “1”, equivalent idea with “0” and worse ideas with “-1”. The sum can be used to determine a ranking of the ideas. This method can also be used within the scoring model to determine the weighting factors of the individual evaluation criteria.

Referring to the above image, Idea 4 scored 3 in pairing with other ideas and it ranks 1. It means that Idea 4 is best for innovation and the best solution to the problem.

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