How Azure Application Insights Usage Analysis Help to Improve User Experience, Performance and Business growth

Application Insights Usages Analysis

 Azure Application Insights is a feature of Azure Monitor that provide developer, DevOps Professional and Business extensible Application Performance Management (APM) service. It is used to monitor your live applications.

It will automatically detect performance anomalies, and includes powerful analytics tools to help you diagnose issues and to understand what users actually do with your app. It's designed to help you continuously improve performance and usability. It works for apps on a wide variety of platforms including .NET, Node.js, Java, and Python hosted on-premises, hybrid, or any public cloud. 

How It Works

Application Insights usages analysis helps developer, admin, business owner to find the answer of the following questions.

  1. Which features of your web or mobile app are most popular? 
  2. Do your users achieve their goals with your app?
  3. Do they drop out at particular points, and do they return later?

Application Insights provide following features/technique to get the answer of the above questions.

FUNNEL:-

   

Understanding the customer experience is of the utmost importance to your business. If your application involves multiple stages, you need to know if most customers are progressing through the entire process, or if they're ending the process at some point. The progression through a series of steps in a web application is known as a funnel. You can use Application Insights Funnels to gain insights into your users, and monitor step-by-step conversion rates.


RETENTION :-

This feature helps us to analyze how many users return to your app, and how often they perform particular tasks or achieve goals.  It can help you improve both your user experience and your business strategy. 


IMPACT:-


Impact gives you insight into how best to balance optimization and performance to maximize user conversion. Impact analyzes how load times and other properties influence conversion rates for various parts of your app. To put it more precisely, it discovers how any dimension of a page view, custom event, or request affects the usage of a different page view or custom event.


USER FLOWS:-


The User Flows tool visualizes how users navigate between the pages and features of your site. It's great for answering questions like:

  • How do users navigate away from a page on your site?
  • What do users click on a page on your site?
  • Where are the places that users churn most from your site?
  • Are there places where users repeat the same action over and over?

There are lots of tools, features and technique available in Application Insights by which all the stake holders of app know about performance, impact, trace and conversion.



Sources :- 
https://docs.microsoft.com
https://portal.azure.com/#create/Microsoft.AppInsights

Author
Alok



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